Creating a successful event requires a collaborative effort from a team of skilled professionals who bring diverse but complimentary talents to the table. Every event is different and therefore the exact makeup of the perfect team will change from one event to the next. There are however some core skillsets which every crack team will need to deliver a successful event. Taking inspiration from 80s action television series The A-Team, let’s look at why Hannibal and his team were so successful.

Event manager: John “Hannibal” Smith was the leader of The A-Team, and just like any great event manager he was a master of strategy and planning. He set his team up for success through great planning, delegation and by uniting them in working towards a common goal. The event manager needs to oversee and unite all aspects of the event to keep it on track to achieve its goals and objectives. This individual needs to be an ‘all-rounder’ with a good head for figures to manage the budget, along with expertise in strategy and organisation, whilst having the ability to motivate and manage multiple team members and tasks simultaneously. A successful events team needs a Hannibal, someone who can set clear goals, formulate a winning strategy, and lead the team toward achieving their objectives against the agreed event brief. They, like Hannibal, love it when a plan comes together!

Marketing & Design: “Howling Mad” Murdoch brought the creative flair and out of the box thinking which every event team needs to create memorable event experiences. This team member should be well-versed in digital marketing, content creation, social media strategies, and in the creation of compelling promotional materials and PR opportunities. Your marketing and design expert will create compelling content and promote across all channels to generate awareness, excitement, and optimise event attendance. Their role is crucial in reaching and engaging your target audience.

Business Development & Partnerships: Templeton “Faceman” Peck was the charismatic and resourceful member of the A-Team. He was persuasive and a great negotiator, always providing whatever his team needed to succeed. The role of business development and partnerships manager within your event team is one which can make the different between your event hitting its goals or not. Like ‘Face’ this team member should be an excellent communicator and able to quickly build rapport with new partners, establishing event value and creating ‘win-win’ partnerships. Strong partnerships are key to any successful event whether they be sponsors, exhibitors, media or industry associations, each type of partnership can contribute in its own way to event success.

Operations & Technical: B.A. Baracus was always working hard to manage the A-Team’s logistical and technical needs. Just like BA for the A-Team, the operational role is crucial within successful event teams to ensure that everything runs smoothly behind the scenes. This individual should have a keen eye for detail, be innovative, and able to think on their feet. Experience in managing suppliers, and overseeing on-site operations is invaluable here. I pity the team that doesn’t have someone with this expertise!

In the world of event planning, assembling your own A-Team is vital to success. Each team member plays a pivotal role, contributing their unique skills to achieve your common goal. By emulating the dynamic synergy of the A-Team, your event is bound to be huge success!

If you have a problem. If no one else can help. And if you can find them.👋 Maybe you can hire the Cognition Events A-Team for your next event.

Contact us today if you need expert help with your next event ✨

THE BLUEPRINT FOR SUCCESSFUL EVENTS: 3. A comprehensive event budget

Congratulations! You’ve won the business with the help of the ‘tight event brief and ‘great event proposal’. You now need to get busy planning the event. Your next step is to create a comprehensive event budget. Whether you’re organising a professional conference, product launch, or business seminar, a well-thought-out budget ensures that you stay on track financially and allows you to allocate resources efficiently. Now let’s have a look at the key components you’ll want to include.

Budget document Create a working document which breaks down your overall event budget into specific cost categories including venue, catering, marketing, audio visual, and miscellaneous expenses. You should update it regularly to track all outgoing costs plus any incoming revenues. This document can provide you with a useful snapshot of where your finances are at any point in the event planning cycle enabling you to stay within your financial limits and providing valuable insights for future event planning.

Research and gather quotes Thorough research is a fundamental part of a reliable event budget. Reach out to potential suppliers, venues, and service providers to gather detailed proposals and quotes. Try to pull together  three comparable supplier quotes for each event element and negotiate prices where possible to ensure you work with suppliers who best meet your needs whilst offering great value for money.

Venue hire The venue is often a significant portion of the event budget. Some venues will include furniture, audio visual, Wi-Fi and may even offer free car parking for attendees. Check what the venue will provide is of a high enough standard to meet your needs and factor any such extra inclusions when comparing venue hire costs. For venues not including the same provisions you will need to pay to hire these elements separately which will increase the time required to source their supply and deal with additional suppliers. Be sure to note any extra fees or deposits required by the venue.

Catering The quality and service levels of your event catering can significantly impact overall attendee experience in both positive and negative ways. For paid events in particular, attendees will expect the quality of food and drink to be in line with the ticket price and event style. Try to finalise your catering order as late as possible which should allow you to have a good idea of final numbers. This will keep catering costs and food waste to a minimum.

Marketing and promotion Effectively promoting your event is vital to its success. Allocate a portion of your budget to marketing and promotional activities, including content creation, digital and print materials, social media advertising, and any collaborations with influencers or media.

Technology and audio-visual needs In today’s digital age, technology plays a vital role in events. Event attendees now expect access to reliable Wi-Fi. Many events will need to budget for audio-visual equipment, lighting, a PA and sound system, videographer, online streaming platform, and any other event specific technology requirements. Factor in technical support and device contingency plans to mitigate against potential issues during the event.

Speaker and talent fees If your event will include expert speakers, performers, or special guests, you may need to budget for their fee, as well as travel, and accommodation expenses. Clarify all financial arrangements with speakers well in advance to avoid last-minute budget surprises.

Contingency fund No matter how meticulously you plan, unexpected expenses can arise. Allocate a percentage of your budget to a contingency fund to handle unforeseen costs and emergencies. This buffer ensures that you can adapt to changes without compromising the quality of your event or going over budget.

Creating a comprehensive event budget is a key part of successful event planning. By carefully considering and accounting for all relevant expenses, and income you can ensure that your event stays within agreed financial parameters and on course for success.

Follow us for the next blog in our series during which we’ll share our insights on how to ‘Assemble your event A-Team.’

Contact us today if you need expert help with your next event ✨


A great proposal is an integral component of the blueprint for event success and when done correctly it helps your client understand how you will bring their vision to life. Your ability to create a great proposal for your client will be determined by how well-crafted your event brief is. (see blog 1- ‘The importance of a tight event brief’). In this post, I’ll guide you through the process of creating an event proposal that not only meets but exceeds your client’s expectations.

Understand the event brief inside out  Study every detail of the event brief to ensure your proposal will meet every client requirement. Familiarise yourself with the event’s objectives and goals which will allow you to focus your proposal on your client’s desired outcome and importantly allow you to measure event success. Pay close attention to the budget, timeline, and any other constraints or preferences outlined in the brief.

Tailor your approach  Avoid using generic templates or language. Instead, customise the event proposal to show that you have understood the client needs and vision for the event. Highlight how your proposal aligns with their goals and addresses their specific requirements. Emphasise the unique elements you’ll incorporate to make the event memorable and incorporate elements which show key points of difference between you and your competitors.

Breakdown the proposal  A well-structured event proposal is easier for your client to navigate and understand. Break it down into clear sections, including:

  • Event overview: Begin with a concise overview that summarises the event’s key details and objectives.
  • Budget: Provide a detailed budget breakdown, demonstrating that you can work within the financial constraints defined in the brief.
  • Event design: Describe your creative vision for the event, including the theme, décor, and any special elements you plan to include.
  • Timeline: Present a clear and realistic event timeline, showing how you will meet all milestones and deadlines.
  • Supplier and venue selection: Explain your choices for suppliers, venues, and any partners involved in the event.
  • Additional services: Detail any extra services or features you can provide to enhance the event further.
  • Client benefits: Highlight the advantages of working with your team, emphasising your expertise and commitment to the project.
  • Testimonials and references: If possible, include client testimonials or references to build trust and credibility.

Professional presentation  Your event proposal should not only be content-rich but also visually appealing and well-organised. Use professional formatting, include images, graphics, and diagrams where relevant, and proofread the document to ensure it’s free from errors.

The ability to create great proposals is a vital ingredient for event success. By thoroughly understanding the brief, customising your approach, breaking down the proposal into clear sections, and presenting it professionally, you can demonstrate your commitment and ability to deliver an exceptional event.


Contact us today if you need expert help with your next event ✨

Making Events Extraordinary: Unveiling the Magic Behind Cognition Events

Today, we’re thrilled to pull back the curtains and invite you all to discover the secret sauce behind the unforgettable events we create at Cognition Events. 🎪✨

🎉 We Don’t Just Plan Events, We Curate Experiences

At Cognition Events, we believe that events are not merely gatherings; they are transformative experiences that leave lasting memories. We meticulously curate every detail, from the captivating ambiance to the immersive activities, to ensure that each event we craft is an extraordinary journey for attendees.

💡 Innovation Meets Imagination

Innovation is our compass, and imagination is our fuel. We constantly push the boundaries of event design, seeking fresh and imaginative ways to captivate audiences. Whether it’s incorporating cutting-edge technology, interactive elements, or awe-inspiring themes, our team of creative wizards will make your event an unparalleled spectacle.

🌍 Sustainability is at the Heart of What We Do

In this era of conscious living, sustainability is no longer an option; it’s an imperative. At Cognition Events, we embrace eco-conscious practices and integrate sustainable solutions into every aspect of our events. From eco-friendly materials to energy-efficient setups, we’re dedicated to reducing our carbon footprint while delivering exceptional experiences.

🤝 Collaboration is the Key to Success

Behind every incredible event is a collaborative symphony. We thrive on building strong partnerships with our clients, suppliers, and industry experts. By truly understanding your vision and objectives, we co-create unforgettable moments that exceed expectations. Together, we transform ideas into reality, leaving a lasting impact on your audience.

📚 Unleashing the Power of Knowledge

We’re not just event enthusiasts; we’re lifelong learners. Our team stays ahead of the curve, constantly seeking inspiration and knowledge to infuse into our events. We delve deep into industry trends, emerging technologies, and experiential strategies, ensuring that our clients benefit from the latest insights and trends in event management.

✨ Stellar Events, Happy Clients

The true measure of our success lies in the smiles on our clients’ faces. We’re proud to have received accolades and testimonials from satisfied clients who have witnessed the magic we create. From intimate corporate gatherings to grand-scale business conferences, we approach each event with the same dedication and passion, ensuring an exceptional outcome every time.

💫 Ready to Create the Extraordinary?

If you’re ready to take your next event to breathtaking heights, let’s connect! Whether it’s a business conference, a dazzling awards ceremony, or an immersive brand activation, Cognition Events is here to transform your vision into an extraordinary reality.

Contact us today to start planning your next event!